WHAT ARE BEST PRACTICES FOR MAINTAINING A B2B DATABASE?

Proper and regular maintenance of any B2B database is relevantly necessary for better marketing strategies, sales strategies, and business operations. An organized database will result in increased efficiency and improved customer relationships. Well, here are some guidelines on best practices for keeping your B2B database healthy. Regular Data

In the relentless evolution of digital marketing, personalization has become the rallying cry, especially with the prevalence of bulk email campaigns. While more businesses are racing to touch the psyche of their audiences, prospects for personalization in email are glittering yet daunting. Current State of Personalization Basic personalizati